The topic of influencers is becoming even more important. Influencers are so-called opinion makers who have influence on their community or their followers through their appearance on social media such as Instagram, Twitter, Facebook, YouTube or TikTok. Due to their unusually large reach on social networks, they can promote a wide variety of products or lifestyles and influence their community through their opinion. Due to this ability, influencers are important brand ambassadors for companies and are increasingly being used for corporate marketing today. For example, if a company wants to increase its brand awareness or make a product more popular, they can do so through influencers who promote the brand or product and post it on their social media profiles. By recommending a product, the influencer’s community is also willing to buy this product and possibly also recommend it to their circle of acquaintances. Thus, the awareness of the product spreads rapidly and the company benefits.
The number of monthly active users of Instagram in the US was 123.4 million in 2021 (source: Statista). Among them are numerous influencers who have found their home in various states. But where do most influencers live? In this article, we introduce you to some well-known influencers in the states of the USA. And who knows, maybe you’ll discover some influencers who even live in your region or city.
Pacific Region
California
California is not only a popular destination for many influencers, but increasingly also the permanent place of residence. Especially in Los Angeles, Beverly Hills, Hollywood or San Francisco, numerous influencers moved to realize the American Dream, among other things. These include Helen Owen (@helenowen), William Jardell (@williamjardell), Jessica (@jessicakiernan) or Ami (@amiharuna). They take you with them in their everyday lives and show you, among other things, the most beautiful sides of the USA.
Oregon
Oregon still inspires today with fantastic natural landscapes with mountains, forests, farms and the Pacific coast. If you are particularly fascinated by content such as adventure travel and outdoor, you are in the right place with profiles such as @wzylouisey, @judiaann and @luckyalexandra.
Portland, the largest city in Oregon, is known for its eco-friendliness or microbreweries and cafes. As a result, there are also numerous food influencers. Among the best are influencers like Jen Stevenson (@jenlikestoeat) or Shannon Lyon (@plumstreetcollective), they are most known for explaining the ingredients of the dish for others.
Rocky Mountain States
Colorado
One of the biggest influencers in Colorado is the 2-time Olympic champion in Alpine Ski Racer Mikaela Shiffrin (@mikaelashiffrin), who takes you along in her sports and everyday life.
Have you ever seen a cat on a kayak or hiking in the mountains? Then this cat is most likely Simon Yosh the Adventure Cat (@backpackingkitty), who goes on every adventure as a faithful companion with her master. In addition to these two big influencers in Colorado, profiles of Jessica B (@rusticbones), Arielle (@arielleshipe), Courtney Steeves (@courtneysteeves) are sure to delight you.
Montana
In the western United States is the state of Montana, which is characterized by varied landscapes between the Great Plains and the Rocky Mountains. Here you can meet influencers like Andrea Amatte (@andrearecetas), Louise Tee (@wzylouisey) or Ashley Michelle (@ohmybonbon), who are already delighting thousands of followers with their pictures and videos.
The Mid-West
Michigan
Among the approximately 10 million inhabitants in Michigan logically there has to be influencers, Here are a few. This includes Alexa Ebling (@blonde_vibe), who deals with the topics of beauty, fitness, lifestyle and travel. In addition to her social media accounts, she also runs a blog in which she gives tips and recommendations on beauty products or quick healthy eating habits. Mason Tannar (@masontannar) is also based in Michigan and posts content on fitness, food, lifestyle and more. On Instagram she already inspires 30.7K people and also on TikTok her community is growing to new levels rapidly.
Detroit blogger Taylor Allen (@ya_girl_taylor_allen) also lets you participate in her life and posts about her travels, fashion or her everyday life. In addition to her radiant holiday pictures, she occasionally gives her followers recommendations on life changing products.
Missouri
The state of Missouri fascinates tourists as well as residents with the famous Gateway Arch, the extraordinary shows in Branson and the mysterious caves. This is where gamer Danielle Boker (@danielleboker) lives, who is very active on Twitch, TikTok and Instagram and has built up a community with 270K followers.
More and more social media users are being inspired by fashion tips or beauty products on platforms such as Instagram or TikTok. If you are one of them, you will like the profile of McCartney Segalo (@mccartneysegalo), Jami Rae (@_jamirae) and Leah schoch (@leah.schoch). Through their charismatic nature and stylish taste, their community’s grow day by day.
Southwest States
Arizona
With around 7.175 million inhabitants, many influencers live in Arizona. More than 1000 of them live in the capital Phoenix. But also cities like Scottsdale, Flagstaff or Tempe Junction tend to be very popular. In the capital of Arizona, it cannot be ruled out that some influencers will cross your path. This could be, among others, the Instagram influencers @abeautifulwhim, @Jennelectric or @wetheclassy.
The animal lovers among us will certainly recognize the three Parti-Yorkies from the Instagram profile @sammie.n.maddie on the streets of Arizona. The cutie four-legged friends already claimed over 56.7K followers on Instagram, Pinterest and TikTok. Yorkie life is quite the influenceable one.
Alaska
Alaska is the largest and the least populated U.S. state northwest of Canada. Anchorage, alaska’s largest city, is home to some well-known influencers, among whom you probably know one or the other. This includes, on the one hand, Jai Parham. The fitness, fashion, travel and lifestyle influencer takes his 30K Instagram and his 35K TikTok followers into his everyday life and shows them inspiring fitness videos with various exercises, among other things.
If you are particularly enthusiastic about outdoor adventures as well as lifestyle and travel , the mother of five Sarah likes to take you on exciting activities on her Instagram account @northcountrylittles. Her family is always there and always puts a smile on your face during their adventures. In addition to Anchorage, Eagle River is also the city with the most influencers.
The South
Alabama
Alabama is the heart of the South, home to important sites of the American civil rights movement. Some big influencers also live in the state in the southeastern United States. This includes, on the one hand, the influencer Tori Webb. In particular, she posts content on the topics of lifestyle, make-up, skincare, fashion & beauty and retro. Tori is particularly active on Instagram with around 18k followers. But her TikTok account also continues to grow.
Another influencer from Alabama is Brooke Dosier. Their content includes education, make-up, travel, health and fitness as well as fashion. On TikTok, the influencer has already built up a community of 88K followers. Brooke Dosier is also taking off on Instagram and as a podcaster.
Florida
Florida is a popular destination and is also known as the „Sunshine State“ due to its tropical beaches, sunshine and Amazing theme parks. Influencers such as (@chikybombomreal) or (@amanda__saez) found their residence in the Sunshine State and inspire their followers with varied images.
Male influencers such as @raphaelcapel , @thejoegalaxy or @renatofreitasm were also able to build a large community with their meaningful content. Especially Miami, Orlando, Jacksonville or Allapattah are popular cities for influencers, so sooner or later you will certainly run into one here.
The Mid-Atlantic
New York
New York is one of the most famous states in the USA with world-famous attractions and sights. New York City being the biggest city in the USA it of course attracts major influencers. The breathtaking cities in New York act as a magnet for numerous influencers. Actors, musicians, designers or content creators in general found their home here. The most successful influencers from New York include Christine Tran Ferguson (@tourdelust), Laura Peruchi (@laura_peruchi), Oneika Raymond (@oneikatraveller) and Gabi and Shanna behind the Instagram account @27travels.
But the male influencers in the state of New York have a couple thousands of followers. Leo Chan (@levitatestyle) found his place of residence next to Los Angeles also in New York City, as well as the creative director Keahu Kahuanui (@keahukahuanui) and the photographer Mat Rick (@matrickphoto).
Pennsylvania
In Pennsylvania, many influencers live especially in the cities of Philadelphia, Pittsburgh, Lancaster and Willow Grove. This includes, for example, Lali (@anti_parallali), who is particularly known on her Instagram account for her Motorcycles content. Influencers like Katerina Seigel (@katerinaseigel), Erica (@ericaligenza) or Alyssa Nilsson (@alyssanilsson) convince their community with fashion, beauty and partly fitness content.
In Pennsylvania, however, you will also find numerous food bloggers where you will find fantastic recipes and food recommendations . If you are looking for exactly this type of content, you will find it on the Instagram profiles @dwardcooks, @allroadsleadtohealthy, @thestephglover and @phillyvegans.
New England
Massachusetts
The influencers in Massachusetts has a range of photographers, top athletes to travel, food or fashion influencers. If companies are specifically looking for influencers in this region to promote their brand or products, they will certainly come across the following profiles.
Football legend Tom Brady, with the Instagram account of the same name, has over 12.6 million followers on the social media platform and inspires his community with sports, health and wellness content. Influencer Jeanwang also lives in Massachusetts, or more precisely in Boston. Here she built up her small family with her husband and two children. On her Instagram page you will find everything about fashion, food and from time to time she makes posts from her two kind hearted children. Taylor Cuqua (@taylor_cuqua) also inspires on Instagram with her family life and travel. She lets you participate in her life and shows you the most beautiful sides of Massachusetts.
Connecticut
The last state we look at in this post is Connecticut. Connecticut is characterized by a mix of idyllic areas with small towns and coastal towns. Many influencers were particularly drawn to the cities of New London, the capital Hartford, New Haven, Hartford or Madison. With fashion and fashion inspiration, nutrition tips and advice from mothers, numerous influencers are conquering social media channels in Connecticut.
On the Instagram account (@kallie_branciforte) you will find many DIY videos or life hacks about motherhood or adult life in general, with which the influencer and blogger 86K reaches people. YouTuber Daym Drops, on the other hand, thrilled a large audience with his honest opinion. The fast food critic tests food in his videos and gives his followers recommendations and decisive criticismpoints.
If you are an avid blog reader, you are sure to enjoy the blog Happily Eva After by Eva Amurri Martino. The mother of three convinces with her lifestyle and motherhood content both on her blog and on her social media channels.
In which state are there the most influencers?
As you can see, there are numerous influencers who found their place of residence in the USA. Now, of course, the question arises in which state most of them live. We introduce you to the top 10 states with the most influencers.
- 1st place, California is with the highest number of influencers of about 2200,000 influencers. The ratio of female and male influencers in the state is quite balanced.
- 2nd place, New York has around 1000,000 influencers, with 59% of them being female.
- 3rd place, Texas with about 680,000 influencers. There are also more female influencers than male influencers.
- 4th place, Florida with 570000 influencers.
- 5th place, Georgia with about 400,000 resident influencers.
- 6th place, Pennsylvania with 250,000 influencers
- 7th place, North Carolina with 240,000 influencers,
- 8th place, Illinois with 230,000 influencers.
- 9th place, of the states of the most influencers is Tennessee with 215000 influencers
- 10th place. In our ranking, Ohio occupies with about 208000 influencers.
As you can see, there are numerous small celebrities scattered throughout the states. So keep your eyes open. Maybe you run into a social media star more often than you previously thought.
